Sunday, 3 April 2011

New Disney head to promote Disney Destinations across Europe the Middle East and Africa.



Disneyland Paris Marketing Chief Federico Gonzalez Tejera has taken on an expanded role to promote the wider Disney Destinations across Europe the Middle East and Africa.

He has been appointed to oversee marketing and sales to promote Walt Disney World Resort in Orlando, and Disneyland Resort in California, as well as Disneyland Paris and Disney Cruise Line to the European, the Middle East and African consumer and trade media, and to Disney’s travel industry partners in the region.

Gonzalez will be working closely with UK Managing Director and Sales and Marketing Vice President Hugh Wood to ensure sales developments for the UK reflect Disney’s business priorities in Europe.

His responsibilities as marketing and Sales Senior Vice President Disneyland Paris and Disney Destinations EMEA include overseeing the distribution and marketing strategy implemented by Wood’s team.

Gonzalez joined Disneyland Paris in 2004 as Marketing Vice President and was promoted to Senior Vice President of marketing in 2006, receiving additional responsibilities for Disney Destinations in 2009.  Before joining Disney, Gonzalez worked for Procter and Gamble in Spain, Belgium, Sweden and Portugal.

Source: Travel Weekly